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People do things for their reasons, not ours

Our customers use our dry cleaning pick up and delivery service because it makes their lives easy. Everything we do at The Green Van Dry Cleaning is built around customer convenience.

An example of this is the way we accept customer payments. When we first started our business, we did not accept credit cards. We were unwilling to absorb the processing cost. But after thinking it through, we decided to offer credit cards as a payment method. After all, it’s not about us, it’s about our customers. Now, nearly half of our customers use credit cards to pay for their dry cleaning. It has actually become our preferred method of payment.

A couple of questions to keep asking:

“Do our customers really have a good reason to buy from us?”

“Are we offering something that our customers want, need, and feel good about?”

Categories Small business Friday | Tags: , , , | Posted on June 20, 2013

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